14. 01. 2016

Optimise your LinkedIn profile to get spotted

LinkedIn has become synonymous with recruitment, and if you are looking for a new job, or interested in hearing about opportunities that might tempt you to make a move, you'll want your profile to be found. With 350 million LinkedIn users, it's essential to do what you can to ensure your profile is optimised to make sure this happens.

You need to think of this optimisation in 2 ways. Firstly, you want to appear in searches and, secondly, you want those who find you to be interested in your details. 

Below is a brief summary of some simple actions you can take to be more visible.

Your headline - include relevant, meaningful terms / job titles that people understand. Search for people with similar jobs to you to see what they call themselves. If you had a strange job title, consider 'normalising' it so people find you and understand your job.

Change your LinkedIn URL. As standard, LinkedIn gives you a default URL that looks something like linkedin.com/pub/yourname2454646. By simply selecting Edit Profile from the top menu, then contact info, click on the cog to the right of this URL and you will have the option of choosing your own ie linkedin.com/in/yourname

Profile photo - make it professional. LinkedIn is not facebook. Remember it is a professional identity.

Summary - sell yourself in your job history - your experience, achievements, projects, skills.

Education - ensure your education is complete and upto date.

Get as many connections, endorsements and recommendations as you can - all these help you rank highly.

Join groups - you are 5 times more likely to be found if you are a member of relevant groups.

A great example of a well completed profile can be found on our Clinical Coding team recruiters, Tom Blakey. This links through to his info page on our site, or you can do directly to his LinkedIn profile here.

Meet Our Recruiter